Media/PR

Resources and information

Media Information and Resources

T hank you for taking interest in our charity!

We’re so happy that you want to spread the word about Kids Against Plastic. Below are a selection of biographies and photos of our work to use – please credit where stated.


Long Biography [220 words]

Amy and Ella set up Kids Against Plastic back in 2016 after learning about the UN’s Global Goals for Sustainable Development and in particular the recurring issue of plastic pollution. Their mission to make a difference started out as a home-school project and has since become an award-winning charity.

Over the last three years, Amy and Ella have worked hard to inspire children, engage politicians, business leaders and academics, and to motivate individuals, families, schools, cafes and businesses to become more discerning users of single-use plastic – or become ‘Plastic Clever’, as they call it. The Plastic Clever positive award scheme has been adopted by cafes, businesses and over 900 schools around the UK. The girls have also talked at various events internationally (including giving their own TEDx talk in 2018 and speaking at the Young Activists Summit in the UN Geneva in December 2019), as well as at schools around the UK. Plus, they are working towards their own individual goal of collecting 100,000 pieces of plastic litter and have collected almost 75,000 so far.

Amy and Ella have a book published by Dorling Kindersley, written by kids for kids, called Be Plastic Clever. Through the book, their campaigning and activism, they hope to inspire other young people to find, and use, their voices to bring about positive changes.

Short Biography [120 words]

Amy and Ella Meek are the teenage founders of the environmental charity Kids Against Plastic. Since founding their youth-led organisation back in 2016, the girls have worked hard to inspire kids and adults alike to take action to reduce their use of single-use plastics – or become ‘Plastic Clever’ as they call it. Their Plastic Clever scheme has since been adopted by over 900 schools, as well as by cafes and businesses.

The girls have spoken internationally, including giving their own TEDx talk at the ages of 14 and 12 in 2018, and at the UN Geneva in December 2019. They are also published authors, with their book Be Plastic Clever being released by Dorling Kindersley in May 2020.

Individual biographies

Amy Meek [236 words]

Along with her younger sister Ella, Amy launched an award-winning campaign, now charity, called Kids Against Plastic. After studying the UN’s Global Goals in 2016, the sisters were motivated to address the global issue of plastic pollution, seeing the devastating impact our misuse of plastic was having on the planet and also the potential plastic legacy set to be inherited by the future generation. Through Kids Against Plastic, Amy has worked tirelessly to raise awareness of the negative effects of petroleum plastic on the environment, educating young people, giving TEDx talks and speaking to MPs in Parliament in the UK. The sisters’ Plastic Clever scheme has had over 900 schools and numerous cafes and businesses sign up since its launch in early 2019, as well as their local council, and the girls have also managed to collect nearly 75,000 pieces of plastic litter as part of their charity.

Amy is a passionate writer, co-authoring the book Be Plastic Clever, which was published in May 2020, as well as articles for the Daily Mirror and Daily Mail. She is also a keen advocate of youth social action, and believes that young people can have a huge potential when motivated and supported to take action themselves. Because of this, she also started the Youth Empowerment Award in mid-2020, a youth advocacy program through which she aims to educate and facilitate young people to be activists themselves.

Image credit: Greenpeace UK

Ella Meek [180 words]

Ella is a campaigner for the reduction of plastic pollution in our oceans and waterways, having started her activism journey at only 10 years old. She co-founded the environmental charity Kids Against Plastic with her sister Amy back in 2016, having discovered the devastating impact disposable plastics are having on the planet. Their youth-led charity has received international recognition through its work to discourage usage of single-use plastics, and Ella has spoken at events around the world (including the UN Geneva in 2019, and TEDx Exeter in 2018). The girls have also developed their own Plastic Clever scheme, which has been adopted by over 900 schools and numerous cafes and businesses around the UK, as well as picking up almost 75,000 pieces of plastic litter towards their 100,000 goal.

Ella is an animal lover through and through, with seeing the horrific pictures of animals entangled in plastic being one of the key reasons for her passion in tackling plastic waste. Outside of her campaign work, she’s also a keen dancer and presenter for the Sky Kids news show FYI.

Image credit: Young Activists Summit