Being a Plastic Clever Adventurer is SO important

Adventurers (or anyone outdoorsy really) often wear a lot of clothing made from man-made fibres like nylon and polyester. There are reasons for using these materials (hard wearing, waterproof) but there are also some downsides to using plastic-based materials … microfibres! Around 1,000 and 2,000 microfibres on average get washed out of a fleece or base layer EVERY TIME they are washed. And because these fibres are so tiny, they go directly into our waterways, rivers and finally our oceans.

So being a Plastic Clever Adventurer is asking people to make a commitment to reducing the amount of plastic microfibres they are responsible for, as well as reducing the amount of single-use plastic they use.

Here is the criteria for meeting the Plastic Clever Adventurer status:

• Reduce the number of times you wash your outdoor gear. Wash it when it’s dirty, and I mean properly dirty.
• Stop using the BIG 4 single-use plastic polluters in your every day lives.

Those looking to commit more to reducing their microfibre impact could:

• Buy outdoor gear that has some sort of odour control system – like Polygiene – meaning even fewer washes.
• Wash outdoor gear in a bag that catches the microfibres during the wash cycle. See right for info on the Guppy Friend Bag.

And to help incentivise you beyond just doing the clever thing because it’s the right thing, we will even help save you money. You see, we have arranged some exclusive Plastic Clever discount codes that will entitle them to buying reduced-rate refillable bottles, coffee cups and straws (+ more).