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In an effort to mobilise the UK Supermarkets to cut the amount of single-use plastic entering the environment or landfill – in the form of cheap and nasty plastic toys (tat) on children’s comics and magazines – we are posting letters from pupils to the CEOs of the four leading supermarkets: Tesco, Sainsbury’s, Asda and Morrisons.

 PROGRESS TO DATE 


   *** Are supermarkets ‘Checking Out’ the #KAPtat campaign, or sweeping it under a carpet of marketing and non-impactful rhetoric? ***

RECEIPT

11/9/23 TESCO SAINSBURY’S ASDA MORRISONS
Days letters sent 254 98 98 98
Generic ‘fob off’ ✔️✔️✔️ ✔️ ✔️ Said they’d get back in 24hrs – never did.
‘Proper’ reply ✔️✔️ ✔️✔️
Face 2 Face Meeting ✔️
Act against TAT

 SOCIAL ACTIVITY 

CHECK OUT  or  SWEEP ?

We want to see if the supermarkets take this issue seriously and will ‘check-out’ the KAPtat Campaign, or ‘sweep it under a carpet’ of corporate greenwashing.

 

Thanks to…

Amy speaking to the super-passionate pupils of Brookfields Primary.

We are working with the Create Partnership Trust in Birmingham and their amazing pupils and staff on a purposeful educational letter-writing campaign. 

Every day, a letter written by a Create Trust Academy pupil will be photocopied and posted to the BIG FOUR supermarket CEOs.

We will be recording and feeding back the responses (or lack of) from the CEOs in the ‘receipt’ below. Our aim is to meet with one of the supermarket CEOs to discuss the KAPtat campaign and how their supermarket can lead the way to make a change that will help cut 0.5 billion pieces of plastic ‘tat’ per year.

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